ThinkAnalytics API integration with Amazon Personalize also gives media and entertainment service providers the ability to easily create real-time personalized user experiences faster at scale. These capabilities are underpinned by the ThinkAnalytics Information Science content ontology and knowledge graph of more than 35,000 features that operate in 43 languages to enrich content metadata with deep tagging for mood, theme, subject, setting and a variety of other categories.ĭeploying on AWS also provides the solutions and efficiencies to deliver the peak loads at massive scale required in the media and entertainment sector while minimizing costs. The company’s Editorial Campaign Intelligence solution selects the best campaigns for each individual viewer, while ThinkInsight features out-of-the-box dashboards and engagement metrics focused on business outcomes such as audience engagement, content effectiveness, use cases driving the most viewing. ThinkAnalytics content discovery and viewer engagement platform uses artificial intelligence (AI) and machine learning to build individual viewer profiles and deliver personalized content recommendations and unique user experiences. The ThinkAnalytics real-time content discovery and viewer engagement platform makes extensive use of more than 30 AWS cloud-based services to deliver truly personalized content recommendations to each individual viewer, while providing actionable viewer insights. At the same time, video service providers do not have insight into what is and what isn’t working to engage viewers. There is an ever-increasing amount of content available to the viewer, yet many feel they are getting poor value from their subscription due to narrow consumption – leading to decreased viewing time, reduced ad revenue, missed up-sell opportunities and churn from the service.

AWS for Media & Entertainment also simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: Content Production Media Supply Chain & Archive Broadcast Direct-to-Consumer & Streaming and Data Science & Analytics. AWS adds the newly announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to a portfolio of more purpose-built media and entertainment industry services than any other cloud, including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaConvert, and Amazon Interactive Video Service (IVS). London and LA, Ap– ThinkAnalytics, a global provider of content discovery and viewer insight solutions, announced support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) to define a new standard in personalized video user experiences that improve key business outcomes, including viewer engagement and content effectiveness.ĪWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors.

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